Stuffed animals good grief?

In the recent Ft. Hood shooting, many people were impacted by this senseless incident. Most times, bank accounts are set up to aid in helping to finance needed expenses. One company's immediate response was: TEDDY BEARS! What?! Lives were lost, children and families are devastated and the response was TEDDY BEARS. While I can see the esthetics and "feel good" of them, I guess I was expecting just a little more.